Piedmont Arts, in partnership with the Martinsville–Henry County Economic Development Corporation Tourism and Film Division, the Southern Virginia Artisan Center, Arts at the Rives Theatre and Reynolds Homestead, has received a Tourism and the Arts Grant from the Virginia Commission for the Arts and the Virginia Tourism Commission.

The Tourism and the Arts Grant program is designed to provide Virginia arts organizations, working in partnership with the local tourism industry, with direct expenses for tourism promotion efforts. As a Virginia Commission for the Arts General Operating Support Grantee, Piedmont Arts will act as grant administrator, however, the $5,000 in grant funds as well as the 1:1 match provided by the grant partners will go toward the promotion of the arts in Martinsville, Henry County and the surrounding areas, under the auspices of "50 Years of Art is Southern Virginia."

"Having access to various opportunities to explore the arts in Martinsville–Henry County is critical to the quality of life for residents and showcases our local talent to tourists," said Martinsville-Henry County Director of Tourism Jennifer Doss. "We are proud to be the home of several nationally recognized artists, authors and musicians and encourage visitors to come and enjoy the galleries, presentations and performances offered by these and others throughout the community."

The grant partners will follow a detailed marketing plan, which will allocate the $10,000 in total funds for state, regional and national advertising of arts and culture in Martinsville, Henry County and the surrounding areas. This plan is designed to attract visitors who are interested in participating in arts-related events and making arts-related purchases at local shops and studios.

“Piedmont Arts is excited to be working on this collaborative marketing project designed to promote the area’s arts and cultural venues,” said Piedmont Arts Executive Director Kathy Rogers. “Martinsville, Henry and Patrick Counties have so much to offer both area residents and visitors and this grant will allow us to highlight the rich heritage we have in the arts.”

This project is supported by the Virginia Commission for the Arts and the Virginia Tourism Corporation.


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