Piedmont Arts Launches New Marketing Tools Using Tourism Grant



(L-R) Jennifer Doss, director of tourism for Martinsville-Henry County; Bernadette Moore, director of marketing and public relations for Piedmont Arts; Felicia Rupert, tourism associate for Martinsville-Henry County. To support the arts and shopping locally, all three ladies are wearing jewelry made by artists at Studio 107 (Doss- necklace, Moore- ring, Rupert- bracelet).

 The Martinsville-Henry County EDC’s Tourism & Film Division and Piedmont Arts are pleased to announce the launch of new marketing tools promoting the museum and programs offered by it.

Piedmont Arts applied for a Tourism Marketing Grant from the EDC to acquire matching funds for the development of a promotional brochure and an outdoor banner.

The brochure, which was designed in-house by Bernadette Moore and printed locally by Quality Printing, features exciting photography and a fresh color scheme of purple, orange and blue to match the organization’s new logo. It will be used to promote the museum and services to both residents and visitors to the area.

The colorful outdoor banner, also designed by Moore, will be printed locally by Solid Stone Fabrics. It will enhance the museum’s curb appeal and create a sense of excitement for museum visitors.

"We are extremely excited to receive a Tourism Marketing Grant from the EDC," said Moore. "We have long been in need of marketing materials that effectively spread the word about all that Piedmont Arts does in the community. This grant has allowed us to produce an eye-catching brochure that provides visitors with in-depth information about Piedmont Arts exhibits and programs. Our new banner will also serve as a colorful greeting to travelers along Starling Avenue, inviting them into the museum."

According to Jennifer Doss, Director of Tourism for Martinsville-Henry County, “This grant program was designed to assist businesses and organizations in the local tourism industry leveraging their marketing resources. Piedmont Arts provides so many opportunities for our community through world-class exhibits, educational programs and live stage performances; we are excited to partner with them to enhance their marketing effort.