Piedmont Arts Uses Technology to Heighten Gallery Experience

Piedmont Arts Director of Exhibitions, Brandon Adams,
uses his smartphone to scan one of the QR codes located in the galleries.

Piedmont Arts' newest exhibit, Subtle, featuring works by Blacksburg artist Jesi Pace-Berkeley will use QR codes as a way for visitors to learn more about the artist and select works in the exhibition.

Short for quick response codes, QR codes can be read quickly by any smartphone's code reader.  By scanning a QR code with a smartphone, visitors will instantly be taken to a webpage containing information about the exhibiting artist, such as her artist statement or a link to her Facebook page, or information about a work in the exhibit. Not all smartphones come equipped with a code reader, but one can be easily installed for free by visiting any smartphone's app store. 

"The QR codes are easy to find," said Bernadette Moore, Piedmont Arts director of marketing. "They are displayed on the wall beside each relevant work and in central locations in the galleries. They look like large, square barcodes."

“We are very excited about incorporating QR codes into this exhibit,” said Brandon Adams, Piedmont Arts director of exhibitions. “Subtle will be on display through September 1, but we plan to use the codes in future exhibits to continue to heighten the experience visitor’s have in our galleries.”